Let's get acquainted 

Hi, I'm Andrea, and I turn ideas into engaging content. 

 

In short, I’m an advanced digital marketer with excellent written and verbal communication skills. I have a way with words—from witty headers and captivating captions to articles full of personality. Most of my time is spent editing customer-facing editorial content; writing original content; managing contractors who work on improving site content; and strategizing ways content can outshine, outperform, and outlast. Needless to say, I live in a “content” state of mind.

I understand the importance of producing digital media that becomes valuable marketing assets, and I'm well aware that powerful copy alone is not enough—KPIs, SEO keywords, CTAs, headers, hyperlinks, and more—all play a vital role in how well digital content performs. At the end of the day, bona fide content is the goal, and high engagement is the perk.
 

I possess years of professional experience whether it be from a full-service digital marketing agency, a dynamic start-up, or, most recently, a billion dollar corporation. In my latest role at Tripadvisor Group, I managed the content support vertical of Viator's Content Strategy team and scaled the ad-hoc content support vertical from two freelancers to 20 in under a year, transforming it into a year-round operation supported by a $150,000+ annual project budget that I independently managed and allocated monthly. 

​

In my free time, I volunteer with nonprofit organizations like the American Red Cross and the Dream Foundation because I enjoy creating positive impacts in my community, and I seek to help others when and where I can. In 2025, I was the youngest recipient of the Red Cross' Communications Award in recognition of my strong communication skills, effective messaging, public relations work, and outreach efforts.

 

When I'm not working or volunteering, I enjoy reading, sampling local eateries, discovering new concept stores, drinking pistachio milk lattes like it's nobody's business (yes, they really can milk anything nowadays), and walking on the beach with my pup, Bowie—named after the great David Bowie.

...